Hey there, I’m Sarah.
Affectionately and proudly called "the mom of the group." (And officially made a real mom on August 12, 2024 to a baby girl!)
I am a full-time account director, small business owner, and lifelong learner based in RVA.
As a former D1 athlete and startup founder, grit and a steadfast entrepreneurial spirit are ingrained in everything I do. My personal brand ethos centers around being empathetic (get deep inside the minds of your target audience, baby!), conscientious, and culturally curious.
comms planning
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data visualization
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brand identity design
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digital/social strategy
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experiential design
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ux/ui design
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social media strategy
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storytelling
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media relations
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email marketing
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comms planning • data visualization • brand identity design • digital/social strategy • experiential design • ux/ui design • social media strategy • storytelling • media relations • email marketing •
Brady | Team Enough
The social media rebrand that bridged divides in gun violence advocacy.
The Ask
Unite teens to confront gun violence with a collective voice.
The Strategy
Harness the power of compromise and youth rebellion to break the cycle of divisive gun violence debates.
The Creative Solution
Highlight common ground and foster collaboration through rebranded pop culture-based social content and experiential activations, painting compromise as the ultimate rebellion.
Popeyes | Five Sauces of Grief
The digital content strategy that WON over the Gen-Zers who LOST in March Madness.
The Ask
Boost Gen Z’s Popeyes wing consumption and brand engagement during March Madness through TikTok.
The Strategy
Maximize revenue by turning losses into wins. Target not the one champion, but 63 teams that lost in March Madness.
The Creative Solution
Encourage fans to express each stage of grief with a corresponding wing flavor through an emotionally impactful, share-worthy TikTok campaign.
Peloton | Revolutionizing Home Fitness
The repositioning campaign that expanded Peloton’s reach & enhanced its digital presence.
The Ask
Reposition Peloton in the fitness market, broadening its brand appeal and maximizing profitability.
The Strategy
Attract a wider audience and establish a loyal fitness community by diversifying digital content and enhancing the in-app experience.
The Creative Solution
Provide a flexible, comprehensive digital experience through the Peloton app through fitness classes and continued community engagement options that extend beyond the use of equipment.
Great Wolf Lodge | Strengthen The Pack
The repositioning campaign that transitioned Great Wolf Lodge from a water park to a lifestyle & entertainment brand.
The Ask
Bring back 100% guest occupancy by establishing the water park resort as an elevated family getaway experience, with over 50 ways to play and bond all under one roof — just a short drive away.
The Strategy
Increase unaided brand awareness and online traffic by placing welcoming and recognizable wolves at various guest-centric touchpoints, making families feel welcomed in a themed, adventurous environment.
The Creative Solution
Depict families uniting for memorable adventures at Great Wolf Lodge, emphasizing the lodge as the go-to haven for families who want to “strengthen their pack” amid peak post-pandemic demand for travel and human connection.
Meineke | Case Study Coming Soon
HelloFresh | Case Study Coming Soon
