Live Client

• Live Client •

NOOSH

CLIENT

CPG Brand (Spread) | VCU Brandcenter x University of Richmond “Bench Top Innovations”

TYPE

About the Brand

NOOSH is a fresh and vibrant spread brand emerging from the entrepreneurial spirit of University of Richmond and VCU Brandcenter students. This product offers a unique twist on baba ganoush, a traditional Middle Eastern eggplant-based dip. Conceived in the classroom and brought to life through our joint coursework, NOOSH stands out in the health-conscious dip-and-sauce category with its vegan, low-calorie offerings that are also paleo-friendly. Crafted with a keen focus on quality and flavor, featuring a distinctive citrusy, spicy taste, NOOSH is more than just a dip—it's a celebration of health, fun, and the joy of eating.

@SPREADNOOSH | SPREADNOOSH.COM

Deliverables

Brand Identity

Naming

Brand Messaging

Print & Digital Collateral

Packaging

LINKEDIN BANNER

BRAND CHARACTERS

LABEL DESIGNS

3D PRODUCT RENDERS

BRAND MANIFESTO

Life has a tendency to give us all a hard, swift kick in the eggplant sometimes. No kidding, right?

This is all just a flavorful adventure. It can also be sweet, savory,
or a little sour.

We're not gonna yuck anyone's yum, but what good does it do to stick to tried and true? Sometimes, you have to get a little zesty.

NOOSH is a refreshing take on a classic favorite. We build upon the legacy of our saucy predecessors, one crushed garlic clove and eggplant blend at a time. A twist of lemon brightens up the exotic flavors straight from the bazaars of the East, and a hint of heat to keep things spicy. There is nothing boring about the way we do snack time. (The winning formula's got to stay winning, baby.)

We're not going to put words in your mouth (just dip), but we'll have you going from "Ho Hum" to "That's the STUFF!" So crack'er open and get snacking.

Go forth, be bold, be original, and freaking flavorful. This isn't your baba's ol' ganoush. We're NOOSH.

PRODUCT SIGNAGE