Projects that sparked big ideas.
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
Brady | Team Enough (Rebrand & Brand Awareness Campaign Pitch)

Popeyes | Five Sauces of Grief (Digital Content Campaign Pitch)

Peloton | Revolutionizing Home Fitness (Strategic Repositioning Pitch)

Great Wolf Lodge | Strengthen The Pack (Agency Production Work)

HelloFresh | Integrated Marketing Pitch
HelloFresh | Case Study Coming Soon (Integrated Marketing Pitch)
Meineke | Case Study Coming Soon (Agency Production Work)
fun extras from past + present projects
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fun extras from past + present projects •
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NOOSH (CPG)
Deliverables: Brand Identity, Naming, Brand Messaging, Launch Marketing Collateral, Packaging, Pitch Deck, Custom Illustration
vcu brandcenter | my role: client relations, creative briefing, competitor research, strategy setup, market positioning, launch rollout
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McBride Sisters Collection (Wine)
Deliverables: Website Design & Development, Brand Identity, Brand Strategy, Packaging, Email Marketing, PR, Photography, Copywriting
fónte collective & mcbride sisters wine company | my role: client relations, market research, marketing collateral, social media management, website design, label design, media outreach, rebrand rollout, blog content
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Lululemon (Apparel + Lifestyle)
Deliverables: Experiential Activation, 3D Renders, User Journey, Marketing Collateral Comps, Pitch Deck
vcu brandcenter | my role: consumer research, strategy setup, 3D rendering, deck design
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NOON Life (Beauty + Wellbeing)
Deliverables: Brand Identity, Naming, Product Line Extension, Packaging, Comms Planning
vcu brandcenter | my role: strategy setup, market positioning, brand design, 3D rendering, deck design
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Bonterra Organic Estates (Wine)
Deliverables: E-commerce Web Design & Development, Graphic Design, Copywriting
fónte collective | my role: client relations, competitor research, website design, website copy
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Safthaus (Home Appliance)
Deliverables: Brand Identity, Naming, Packaging, Product Development, Storytelling
vcu brandcenter | my role: strategy setup, storytelling, consumer research, brand design, 3D rendering, deck design
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SHE CAN (Canned Wine)
Deliverables: Website Design & Development, Brand Identity, Brand Strategy, Packaging, Email Marketing, PR, Photography
fónte collective & mcbride sisters wine company | my role: client relations, market research, competitor research, marketing collateral, social media management, website design, label design, media outreach, rebrand rollout
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Penguin Random House (Publishing)
Deliverables: Brand Identity, Product Development, App Design
vcu brandcenter | my role: project management, consumer research, strategy setup
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Carreras Jewelers (Fine Jewelry)
Deliverables: Brand Strategy, Print & Digital Ad Design, Social Media, Website Design & Development, PR, Content Creation, Email Marketing
fónte collective | my role: client relations, competitor research, marketing collateral, social media management, website design, community outreach
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Black Girl Magic (Canned & Bottled Wine)
Deliverables: Website Design & Development, Brand Identity, Brand Strategy, Packaging, Email Marketing, PR, Photography
fónte collective & mcbride sisters wine company | my role: client relations, market research, competitor research, marketing collateral, social media management, website design, label design, media outreach, rebrand rollout