Résumé

WORK EXPERIENCE

Associate Director Of Accounts

Warschawski | Baltimore, MD (Hybrid)

APR ‘24 - PRESENT

PRODUCTION HIGHLIGHTS:

COGIR SENIOR LIVING

CFG BANK

  • Co-lead agency's largest retainer clients (Cogir Senior Living & CFG Bank), overseeing team of 17 across creative, production, and strategy departments while managing and mentoring 3 account executives

  • Spearhead integrated marketing initiatives for client's U.S. and Canadian markets, serving as primary point of contact between agency and international stakeholders

  • Drive strategy and execution for corporate rebrands and new product launches in CPG and healthcare sectors through collaborative vendor and client partnerships

Account Manager

Erich & Kallman | San Francisco, CA (Remote)

MAY ‘23 - APR ‘24

PRODUCTION HIGHLIGHTS:

FISHER INVESTMENTS

GREAT WOLF LODGE

DRIVEN BRANDS (MEINEKE, AUTO GLASS NOW, TAKE 5 OIL CHANGE & CAR WASH)

AMAZON THURSDAY NIGHT FOOTBALL

  • Co-managed multi-media productions (including TV) for national brands, overseeing vendor partnerships, pre-production assets, and on-set client direction

  • Championed creative brief development and the strategic “big ideas,” serving as primary liaison between creative teams and clients while ensuring brand alignment

  • Stewarded projects from estimate to asset delivery, coordinating cross-functionally to maintain timelines, budgets, and creative excellence

Founder & CEO

Fonté Collective (Formerly Sarah Olivia Marketing) | Richmond, VA

AUG ‘18 - APR ‘24

PRODUCTION HIGHLIGHTS:

MCBRIDE SISTERS WINE COMPANY

CARRERAS JEWELERS

BONTERRA ORGANIC ESTATES

STATE FARM INSURANCE

VCU SCHOOL OF NURSING

  • Pitched and secured diverse portfolio of clients spanning CPG, retail, real estate, insurance, and non-profit, with 50+ successful project completions

  • Art directed and coordinated brand photoshoots, videography, and multi-channel creative assets while managing team of 6 freelancers and 3 employees

  • Served as strategic and creative advisor to emerging brands, crafting targeted growth plans through paid and organic initiatives

Associate Designer

McBride Sisters Wine Company | San Luis Obispo, CA (Remote)

JUN ‘21 - MAY ‘23

  • Established brand messaging and style guidelines for 4 portfolio brands, ensuring creative consistency from retail displays to digital touchpoints

  • Partnered with national retailers (e.g. Target) and internal teams to execute integrated campaigns, translating brand strategy into compelling omni-channel creative

EDUCATION

VCU Brandcenter

AUG ‘22 - MAY ’24

M.S. BUSINESS/BRANDING
CREATIVE BRAND MANAGEMENT

University Of Richmond

AUG ‘15 - DEC ’20

B.A. LEADERSHIP STUDIES &
BUSINESS ADMINISTRATION
CONCENTRATION IN MARKETING

INTERNSHIPS

Brand Manager

HELLOFRESH | NEW YORK (REMOTE)

Lifestyle & Interiors Account Coordinator

PURE PR | LONDON, ENGLAND

Social Media Manager

THE HUT GROUP | LONDON, ENGLAND

KUDOS

  • BRANDCENTER ACADEMIC SCHOLARSHIP RECIPIENT (2022, 2023)

  • RICHMOND INNO 25 UNDER 25 (2019)

  • YELP RICHMOND’S TOP FEMALE-LED MARKETING AGENCY OF THE YEAR (2019)

    UNRELATED TEAM WINS, BUT STILL:
    Cross Country Atlantic 10 Conference Champion, 2x Indoor and Outdoor Track & Field Pennsylvania State Champion, Outdoor Track & Field All-American

MY MANY HATS

  • STRATEGY & LEADERSHIP: Brand Auditing, Brand Positioning, Budget Tracking, Competitive Analysis, Consumer Personas, Creative Briefing, Customer Segmentation, New Business Pitches

  • CREATIVE: Brand Identity Design, Print & Packaging Design, User-Experience

  • INTEGRATED MARKETING: E-commerce, Paid Media, SEO, Social Listening

  • RESEARCH & INSIGHTS: Brand Auditing, Focus Groups, IDIs, MRI-Simmons, Survey Design

MY TOOLKIT

  • PROJECT MANAGEMENT: Asana, Google Workspace, Microsoft Office Suite, Miro, Slack

  • CREATIVE: Adobe Creative Cloud, Canva, Figma

  • MARKETING: Brandwatch, Cision, Google Ads, Google Analytics, Loomly, MailChimp, Salesforce, Talkwalker, WordPress